Color can change the world. It shows the uniqueness of one's self, as well as its vulnerability. It is a shortcut to self-expression.
Color is influential, and it makes a statement and connection.
The emotions that humanity experienced in response to the sudden shifts in the way of life, culture, and interpersonal connections brought on by the pandemic were expressed in the Pantone Color of the Year 2023.
Viva Magenta was described as an unconventional color that embraces a road of self-assurance, optimism, and youth. The color is filled with brilliant positivism, empowerment, strength, and courage.
The choice of this year's color reflects how COVID-19 altered peoples' perspectives and ways of life. Pantone chose Viva Magenta to encourage everyone to express who they are, connect with others, and be recognized and appreciated.
Furthermore, Viva Magenta offers a reason for embracing a new perspective, a unique opportunity, permission to be free and accept changes, and to start along a new route with greater depth and sturdiness.
The entire Magentaverse persuades boldness and allows everyone to explore and express themselves more daringly. It also encourages people to forge new connections and be the hue of an eye-catching claim and wit.
When utilized, any space is energized by Viva Magenta's dynamic vibrancy, which infuses it with drama and excitement. A subtle crimson red with energy and vitality that promotes self-expression.
A color that guarantees and inspires the world to continue to coexist. Accept the changes as a chance to confidently and positively start a new route as a reflection of one's experience.
Viva Magenta displayed bravery and vulnerability in the face of unpredictability, inspired by the sudden shift from physical reality to the world of the internet.
PANTONE 18-1750 Viva Magenta, with its bold and witty red shade, harmoniously bridges the physical and virtual world and embraces anybody and everyone with the same vigor for life and a rebellious attitude.
Leatrice Eiseman, the executive director of Pantone, explains how Viva Magenta came to be. The red of cochineal inspired Viva Magenta, "one of the most valuable dyes in the family of natural dyes and one of the most potent and brilliant colors ever created."
The Viva Magenta energizes our spirit by calling upon the energies of nature, assisting us in developing our inner fortitude. This year, Pantone collaborated with Motorola, Artechouse, Spoonflower, Cariuma, Lenovo, Hydrow Wave Rower, and Deepa Gurnani.
In conclusion, the color of the year for 2023 is a brave and fearless red shade inspired by one of the most potent and brilliant colors ever created. This color symbolizes strength, stability, and confidence - perfect for a year full of new beginnings.
We can't wait to see how this color will be used in fashion, interior design, and more.